Frequently Asked Questions:
What are your qualifications as a copywriter?
As a veteran in various sales/marketing/buyer positions of children’s products, I understand the buying motivations of buyers (your potential customers) ranging from children, parents, teachers to even retail stores’ buyers. The children’s products I have marketed include books, reading program, ESL teaching resources, education programs (print and online), phonics program, etc. My experience gives you an indication on how I can help maximise the sales potential of your products by implementing a tailored marketing program.
On top of that, I am also a verified copywriter from American Writers and Artists Inc. (AWAI – the industry leader in copywriter training). As a member of The Professional Writer’s Alliance, I am making every effort to upkeep myself with the latest development in the professional copywriting industry and maintain my qualification as a professional copywriter.
What kinds of assignments do you handle?
The core services I provide are mainly direct-response copywriting that calls for action. My writing is research-based, true to its content and is persuasive, that seeks to connect with the readers and convert them into loyal customers. I take on assignments as a package, you may select what work best for your product or brand (see my price schedule).
Your fee schedule lists a price for a ‘copy critique’. What’s that?
A Copy Critique provides an objective review of a direct response package, telemarketing script, finance plan, brochure, ad or brand positing package. You can have me critique either an existing piece or a draft of copy in progress. It’s up to you.
When you order a Copy Critique, you get a written report of two or more single-spaced typed pages that analyses your copy in detail. I tell you what’s good about it and what works … what doesn’t work … what should be changed … and how.
A Copy Critique is ideal for clients who want a “second opinion” on a piece of copy, or who need new ideas to inject life into an existing package that’s no longer working. It also enables you to sample my services at far less cost than you’d pay to have me write your copy from scratch.
Speaking of money, what does it cost to hire you for a project?
A direct response package, a sales letter, an ad, a brochure, a feature article, a website, e-newsletter, blogs—just let me know what you have in mind and I’ll quote you a price. The enclosed “Schedule of Estimated Fees” gives typical prices for a variety of different projects.
How long will it take you to write my copy?
Ideally, I like to have 2-3 weeks to work on your copy. That gives me the time to research, polish, edit, and revise until I’m happy with every word. However, I realise you can’t always wait that long. So if the job is a rush, just indicate the date by which you must receive the copy on the enclosed order form. If I take on the job, I guarantee that you will have the copy on your desk by this deadline date – or sooner. No matter what the deadline, the copy I submit to you will be right. You can depend on it.
What happens if we want to revise the copy?
Just tell me what you want to improve on and what the changes are, and I’ll make them … fast. There is NO CHARGE for rewriting. Revisions are included in the flat fee we’ve agreed to for the assignment, provided they are assigned within 30 days of your receipt of the copy and are not based on a change in the assignment made after the copy has been submitted. Most clients are pleased and enthusiastic about my copy when they receive it. But if you are not 100 percent satisfied, I will revise the copy according to your specific guidelines … and at my expense.