Adopting a marketing system that works
By Louise Lee
Entrepreneurship journey is likened to the wilderness experience of the Children of Israel. The principles gleaned from their experience might be ancient, but when we begin to apply them in the 21st century start-up, they can become powerful tools that keep your business thriving and growing.
I have covered so far two aspects of “the wilderness” implication and application like the Manna supply and the never-worn-out clothes. In this article, I am going to expound on the third principle “the never-worn-out shoes” principle, that is to identify a sustaining marketing system or one business model that works for your start-up.
First, let’s look back again at where these principles originate and have a little overview of the background of the “wilderness experience”.
“Yet the LORD says, “During the forty years that I led you through the wilderness, your clothes did not wear out, nor did the sandals on your feet.” Deuteronomy 29:5, The Holy Bible (NIV)
Back to the Bible time where the Children of Israel just left Egypt. They have stepped out from a system of which they made a living. Sad to say it was a slavery system, where they laboured hard as a slave serving the Egyptians. They had been in this system for the past four hundred over years before they stepped into the wilderness. They might have left the system behind them but its influence was still in them.
Old system versus new system
Since I am using the wilderness as an analogy to a business start-up, then the Egyptian system is the 9-5 work life that you left behind. What the system did was to condition you to believe that working a full-time job is the only way to gain wealth.
This mindset will constantly pull you back when you are starting out on your own without consciously building a new system. With this pull, you need to establish a pushing system to get you going in the right direction.
This new system ought to be a new belief system and in the business sense, it is the marketing system or a business model that is different from the 9-5 model (one that causes you to sell your labour and time in exchange with a pay cheque of a fixed amount).
A new system was introduced to the Children of Israel shortly after they stepped into the wilderness. The new system is a God-appointed system stipulated in the Ten Commandments, the Sacrificial System, Priestly system, Festivals, Year of Jubilee, etc. These are permanent system for them to follow as a nation, yet there are also some temporary systems that only applied in the wilderness like Manna; the never-worn out clothes, and the never-worn out shoes, pillars of fire and pillars of cloud.
Temporary systems are for training purpose so that the old system (from Egypt) can be eradicated from your mind.
Application of the principles of never-worn-out shoes
After you have defined your personal branding, you need to get going.
Ultimately, a business is set up for making money and to be more exact making profit. You will need a system that helps you to bring in businesses that makes profit consistently without fail.
In short, an effective marketing system is all you need. Take another look at it is the business model that works to bring in profit.
Marketing in the 21st Century
What is marketing? Every business needs marketing. It is so especially in today’s world. You can’t keep quiet about your business and expect people to buy your products or engage your service. What is the marketing system that works? You probably have learned the five Ps of marketing (price, product, promotion, place, people), these are the backbones of running a business. Today, when applying marketing to your business, there is a need to upgrade and modernise its concept.
The concept of business has evolved into different models. The internet has transformed the way we do business today; this provides the 21st century entrepreneurs a wider platform, a greater potential as well as challenges. And today, marketing methods have evolved into a plethora of approaches.
I have done a little research on marketing methods, the varieties available are mindboggling. You might have heard of the following as you go about trying to figure out how to promote your business: e-mail marketing, social media marketing, inbound marketing, outbound marketing, multi-level marketing, referral marketing, network marketing, TV marketing, niche marketing, affiliate marketing. content marketing, contextual marketing, user experience marketing, animated marking, video marketing, podcast marketing, FB marketing, etc.
Besides, there are many who claimed to have devised some new business models that help others to make money without prior experience, or marketing knowledge, you just need to be coachable and follow the system that works for that person (the coach).
The promise is that the method is duplicable and that will allow you to make as much money just like them. To understand more, you can just start subscribing to one of these free email or newsletter, you will then receive many of these modern gurus telling you how their system works for you.
Pick yours and get going
Now what? What are you supposed to do? Which one to adopt? There is no harm to try out some of these and especially those who offer 30-day money-back guarantee. Some even offer a 3-months guarantee and up to one-year money back guarantee.
Clickfunnels offers a 14-day trial, which by far serves a wide range of business needs for local businesses, financial planners, MLM marketers, affiliate marketer, retailers (online and physical stores), etc. there is no harm checking it out!
If you are adventurous enough or you have time and money to devise your own marketing methods by combining various approaches, you should go ahead with them. There are many success stories to learn from, why reinventing the wheel?
The key is to watch out for the one that get your business off the ground and running. By the way, teaching people how to do marketing has become a lucrative market and a new business model. The logic is once you are successful in what you are doing (like marketing your own business), you will gain many followers!
Sustainability is the key of “the never-worn-out shoes principles”. Once you have experiment enough, you are likely to develop one hybrid approach that works well for your start up.
Be innovative, be open-minded, and learn as much as you can, there should be at least one system that works, and remember not to go back to the old system (9 to 5 fixed pay exchange system), keep going on with your “never-worn-out shoes”. Bon voyage!
The next article I will be writing on “the pillar of clouds” principle.
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