[4 of 8] Ancient Principles for the 21st Century Entrepreneur

Adopting a marketing system that works 

By Louise Lee

Entrepreneurship journey is likened to the wilderness experience of the Children of Israel. The principles gleaned from their experience might be ancient, but when we begin to apply them in the 21st century start-up, they can become powerful tools that keep your business thriving and growing.

I have covered so far two aspects of “the wilderness” implication and application like the Manna supply and the never-worn-out clothes. In this article, I am going to expound on the third principle “the never-worn-out shoes” principle, that is to identify a sustaining marketing system or one business model that works for your start-up.

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First, let’s look back again at where these principles originate and have a little overview of the background of the “wilderness experience”.

“Yet the LORD says, “During the forty years that I led you through the wilderness, your clothes did not wear out, nor did the sandals on your feet.”  Deuteronomy 29:5, The Holy Bible (NIV)

Back to the Bible time where the Children of Israel just left Egypt. They have stepped out from a system of which they made a living. Sad to say it was a slavery system, where they laboured hard as a slave serving the Egyptians. They had been in this system for the past four hundred over years before they stepped into the wilderness. They might have left the system behind them but its influence was still in them.

Old system versus new system

Since I am using the wilderness as an analogy to a business start-up, then the Egyptian system is the 9-5 work life that you left behind. What the system did was to condition you to believe that working a full-time job is the only way to gain wealth.

This mindset will constantly pull you back when you are starting out on your own without consciously building a new system. With this pull, you need to establish a pushing system to get you going in the right direction.

This new system ought to be a new belief system and in the business sense, it is the marketing system or a business model that is different from the 9-5 model (one that causes you to sell your labour and time in exchange with a pay cheque of a fixed amount).

A new system was introduced to the Children of Israel shortly after they stepped into the wilderness. The new system is a God-appointed system stipulated in the Ten Commandments, the Sacrificial System, Priestly system, Festivals, Year of Jubilee, etc. These are permanent system for them to follow as a nation, yet there are also some temporary systems that only applied in the wilderness like Manna; the never-worn out clothes, and the never-worn out shoes, pillars of fire and pillars of cloud.

Temporary systems are for training purpose so that the old system (from Egypt) can be eradicated from your mind.

Application of the principles of never-worn-out shoes

After you have defined your personal branding, you need to get going.

Ultimately, a business is set up for making money and to be more exact making profit. You will need a system that helps you to bring in businesses that makes profit consistently without fail.

In short, an effective marketing system is all you need. Take another look at it is the business model that works to bring in profit.

Marketing in the 21st Century

What is marketing? Every business needs marketing. It is so especially in today’s world. You can’t keep quiet about your business and expect people to buy your products or engage your service. What is the marketing system that works? You probably have learned the five Ps of marketing (price, product, promotion, place, people), these are the backbones of running a business. Today, when applying marketing to your business, there is a need to upgrade and modernise its concept.

The concept of business has evolved into different models. The internet has transformed the way we do business today; this provides the 21st century entrepreneurs a wider platform, a greater potential as well as challenges. And today, marketing methods have evolved into a plethora of approaches.

I have done a little research on marketing methods, the varieties available are mindboggling. You might have heard of the following as you go about trying to figure out how to promote your business: e-mail marketing, social media marketing, inbound marketing, outbound marketing, multi-level marketing, referral marketing, network marketing, TV marketing, niche marketing, affiliate marketing. content marketing, contextual marketing, user experience marketing, animated marking, video marketing, podcast marketing, FB marketing, etc.

Besides, there are many who claimed to have devised some new business models that help others to make money without prior experience, or marketing knowledge, you just need to be coachable and follow the system that works for that person (the coach).

The promise is that the method is duplicable and that will allow you to make as much money just like them. To understand more, you can just start subscribing to one of these free email or newsletter, you will then receive many of these modern gurus telling you how their system works for you.

Pick yours and get going

Now what? What are you supposed to do? Which one to adopt? There is no harm to try out some of these and especially those who offer 30-day money-back guarantee. Some even offer a 3-months guarantee and up to one-year money back guarantee.

Clickfunnels offers a 14-day trial, which by far serves a wide range of business needs for local businesses, financial planners, MLM marketers, affiliate marketer, retailers (online and physical stores), etc. there is no harm checking it out!

If you are adventurous enough or you have time and money to devise your own marketing methods by combining various approaches, you should go ahead with them. There are many success stories to learn from, why reinventing the wheel?

The key is to watch out for the one that get your business off the ground and running. By the way, teaching people how to do marketing has become a lucrative market and a new business model. The logic is once you are successful in what you are doing (like marketing your own business), you will gain many followers!

Sustainability is the key of “the never-worn-out shoes principles”. Once you have experiment enough, you are likely to develop one hybrid approach that works well for your start up.

Be innovative, be open-minded, and learn as much as you can, there should be at least one system that works, and remember not to go back to the old system (9 to 5 fixed pay exchange system), keep going on with your “never-worn-out shoes”. Bon voyage!

The next article I will be writing on “the pillar of clouds” principle.

Stay tuned!

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8 Ancient Principles for the 21st Century Entrepreneur

Into the Wilderness with the Children of Israel

To have a start up in the 21st Century is definitely an adventure. It is like trekking on the mountain range of trends and techno waves. The mountain range is more virtual than ever; the reality is that it speaks of a great deal of opportunities as well as uncertainties for the 21st-century entrepreneurs. Therefore, it is important to glean some guiding principles to tread the “foreseeable” terrain of uncertainties.

Here are the 8 principles I am about to share in the coming weeks for the entrepreneurs who are at their start-up stage.

1.      Get your “Manna (what is it?)” supply daily

2.      Don’t get more than you need on Sundays (What is it?)

3.      How to keep your never-worn-out clothes

4.      How to walk on never-worn-out sandals

5.      Be led by the pillars of cloud by day

6.      Be protected by the pillars of fire by night

7.      Egypt vs. the Promised Land

8.      Meat or Manna

This list of principles is a wonderful source of encouragement for the journey ahead. The principles I am about to share are somewhat ancient as their wilderness experience took place over one thousand four hundred years ago. You may wonder if the Children of Israel have anything to do with today’s nation of Israel. The answer is definite. They were the forefathers of the Jews. The nation was named after Israel, who was the son of Isaac, grandson of Abraham.

Before I carry on, I would like to state why I think these principles are applicable. First, the start-up journey is comparable to the experience of the Children of Israel when they first started out into the wilderness. If you can recall in the movie The Ten Commandment, there was one guy called Moses. He was the person who led the Children of Israel out of Egypt through parting the Red Sea. The movie often ends there, but I would like to bring you to the scenes afterwards – into the wilderness with the Children of Israel.
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To begin with, why did the Children of Israel have to leave Egypt in such manner?

Let me explain. The Children of Israel had a love-hate relationship with Egypt – another familiar name for today’s known world. Jacob (Israel), a Hebrew, favoured his youngest son Joseph more than the other sons. Out of jealousy, Joseph was being sold by his brothers into slavery in Egypt. The story did not end there. Joseph had then become a legend – a former slave who rose to power in Egypt when he turned only 30 years old.

How did a slave turn into Prime Minster? The answer was simple.

Joseph gave Pharaoh king of Egypt a win-win business proposal that could save Egypt from a 7-year famine, and that would also make Egypt very rich. Pharaoh gladly accepted his grand plan and as all wise boss would do, he appointed Joseph as the project manager. After Joseph’s successful project, he became the second person-in-charge other than Pharaoh.

Was this your experience? Or someone else’s?

And just as most Asians would do when they realised a brother was doing well elsewhere, Joseph’s family moved temporarily to Egypt to stay with him. Their stay was longer than expected and became permanent that lasted for generations; they lived in Egypt for 400 years. As soon as Joseph were being forgotten, the Children of Israel had become slaves again. It was a sad story.

Crossing the Red Sea

Now, back to where the movie The Ten Commandment ends, the Children of Israel have crossed over the Red Sea. They were no longer slaves. They were free, but was it true? What was next? They were now walking (no vehicles, no aircraft or helicopter) in the wilderness, going towards their Promised Land.

Do you see the parallel here? The analogy is that the wilderness journey is comparable to the start-up journey for all entrepreneurs; you have left your full-time slavery job, now you are free and looking forward to your financial freedom. What is next? There is some distance between where you are now and the success you see in the future. What are you going to do?

The Reachable Goal

Mind you the Children of Israel were in the wilderness for 40 years. Their experience was full of extreme tastes of life: sour, bitter, sweet, … etc. Most probably, by learning from them, entrepreneurs like us could take the shortcut, that is the “eleven days to get out of the wilderness”.

I am certain that financial freedom is reachable in the shortest time possible if we apply these ancient principles – they are wisdom and they are gold.

Get your first step right by following the 8 Ancient Principles for the 21st Century Entrepreneurs, the next article is “Get your Manna (what is it?) supply daily”.

Stay tuned!
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